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About GoodSAM

GoodSAM’s Journey

About GoodSAM's team, say hello!

We are a group of entrepreneurs, industry vets, dreamers, doers and activists. GoodSAM Foods is centered around our humanness and our willingness to take care of Mother Earth. We must not live only for ourselves, but for the planet and our fellow humans, too.

At GoodSAM we believe in three things: Food that’s good for you, good for farmers and good for the planet. We believe that everyone should make a living wage and have a good quality of life. We believe in the quality of our soil and the farm practices that keep farms thriving for generations to come. And we believe that when you open a bag for a snack or drink a cup of coffee, you shouldn’t have to wonder if the company you are spending your money with is doing the right thing.

GoodSAM is the first truly regenerative food company. Not only do we prioritize soil health but we also take all commercially viable crops from our farmers and bring them to market. That's why GoodSAM isn't just a chocolate company, a nut company or a coffee company. A belief in regenerative agriculture requires companies to think outside of just taking one crop or making one thing.

We know our farmers, we know their methods and you can always expect full transparency from GoodSAM and our supply chain. When we support small farms and regenerative farming practices, everyone wins; and not just for now, but for generations to come.

Join us in creating real opportunity & change. Planet. People. Prosperity for all. - Heather K. Terry & The GoodSAM Team.

Our Team

We are part of the planet, we are part of GoodSAM, a team that contributes from all fronts.

  • Colombia (Bogotá D.C. - Medellín)
  • Kenya, Nairobi
  • Our Farmers

Saida Abdala

Marketing Director

I Believe in a sustainable world, and I love to work to create it. I love to be in a place where all of my days count for positive impact.

Bogotá D.C., Colombia

Marcia Bell


I am proud to be part of a truly passionate team committed to creating a brand that puts people and the planet first - building genuine connections, championing small farms, and changing lives!

Biddeford, Maine. USA

Sara Galeano

Director of Sustainability

When I first met GoodSAM and their team, I fell in love with their vision of how to work for a better world. A vision that put the planet at the center of it all and that has worked for a fair and dignifying agricultural value chain. Today, I'm beyond excited and grateful to join a group of passionate and outstanding people that work towards creating prosperity for all. Can’t wait to see what the future holds for a team that is working hard to do good for the planet!

Santa Marta, Colombia

Kari Janapareddi

Director of Sales

I am excited to grow GoodSAM's presence in the marketplace, both in stores and online!! I've always been an outdoor enthusiast and with a climate crisis upon us, I am proud to represent a brand that is helping sequester carbon. And with a delicious no sugar added chocolate line... it's hard not to have a daily chocolate snack while plugging away at your desk.

Lexington, Massachusetts. USA

Heather K. Terry

Founder & CEO

I've spent my entire career in chocolate and snacks. Connecting a delicious product to impact is the ultimate win when it comes to doing business today. It seems small, picking up snacks or coffee for your everyday, but when you buy snacks and coffee from GoodSAM, you are doing so much more. You are enjoying a high quality product with health benefits, you are paying farmers and families a living wage, you are contributing to reversing climate change because of our and our partners sustainability practices. It is a beautiful thing and the reason I love getting up in the morning to do my job.

Greenwich, CT. USA

Joe Jessup


Joe Jessup is an accomplished CFO who uses his broad business and finance experience to solve funding challenges, execute against bottom line profit/cash flow objectives, drive the creation and implementation of strategic plans and rethink/restructure operations and finances in times of need. He bridges the gap between effective, detail focused leadership of essential financial management functions and big picture strategic thinking. Joe brings a unique level of insight and analytical skill to the table, quickly grasping key business drivers and taking a hands-on approach to solving problems for his high-growth, venture-backed clients, who are principally in consumer products, eCommerce and SaaS businesses.

New York, NY. USA

Louise Kibugi

Executive Coordinator

Purpose, Impact and Connection is what drives me. Working for sustenance and working with purpose are day and night. The GoodSAM team mission is a way of life we should all adopt as the norm. GoodSAM is the voice that not only speaks but also demonstrates how Regenerative Agricultural practices transforms communities, supply chains and consumers. It goes beyond product - we value every hand along the process from soil to shelf. Being part of a team that believes in the greater good for all, is the purpose!

Nairobi, Kenya

Kamau Kigundu

Strategy & Business Development Consultant

I am a GoodSAM team member because I believe in the founders' vision for a healthier world, a more equitable workplace where farmers can earn above minimum wage, and where farming practices are transparent and environmentally friendly. As a team member based in Africa, I also believe that we will be able to transform the livelihoods of communities by empowering them, transfer knowledge on best farming practices, while also increasing GoodSAM's global footprint.

Nairobi, Kenya

Lisa Paris

Social Media & Community Manager

Besides the fact that GoodSAM is an amazing company doing all the good things, I’m super passionate about clean eating, and I love the idea of supporting small, regenerative farms while doing it.

Ashland, Oregon. USA

Ryan Siwinski

Director of US Operations

I believe in a circular food system that enables farmers to thrive and grow nutrient dense food while receiving fair value in exchange for their humble efforts. GoodSAM is a company that goes above and beyond to ensure this dream becomes a reality for farmers and consumers around the world. The most exciting part about this opportunity, is that I can help build a company that allows consumers to enjoy delicious products from the most nutrient dense regions on the planet. I am grateful to be able to positively contribute to a team that is driving 100% of their efforts to this mission each and every day!

Philadelphia, Pennsylvania. USA

Our Farmers, In Their Own Words


Small farmers at “La Sierra Nevada” and the Coffee Region.


Small farmers mainly women in Nairobi.