Planet, People, Prosperity… for All.
Our Company Mantra

GoodSam’s Journey

Heather & Sam Say Hello!

The Founders.
Sam was a man on a mission to bring delicious food to people and share the amazing stories behind it. He spent several years trying to find a way to get the high quality products he found in Colombia to the US market. Then he met Heather, and that’s kinda her thing. Heather has spent her career bringing better for you products to the US market for over a decade. And just like that, GoodSam was born.

At GoodSam we believe three things: Food that’s good for you, good for farmers and good for the planet. We believe that everyone should make a living wage and have a good quality of life. We believe in the quality of our soil and the farm practices that keep farms thriving for generations to come. And we believe that when you open a bag for a snack, you shouldn’t have to wonder if the company you are spending your money with is doing the right thing.

We know our farmers, we know their methods and you can always expect full transparency from GoodSam and our supply chain. When we support small farms, everyone wins.

Join us in creating real opportunity & change. Planet, People, Prosperity...for all. -Heather & Sam

Our Team

We are all connected, all over the world, creating one thing: Sustainability.

  • USA
  • Colombia
  • Canada
  • Kenya
  • Our Farmers
Our team is a dedicated crew of people, farm and planet evangelists! Check them out below and feel free to reach out to ask questions, offer suggestions or just say ‘hi’ by following us on Instagram. That’s where you can meet our farmers and hear their stories.

Saida Abdala

Marketing Director

I Believe in a sustainable world, and I love to work to create it. I love to be in a place where all of my days count for positive impact.

Bogotá D.C., Colombia

Lauren Appelt

Executive Assistant & Operations

I believe in the people behind GoodSam and their mission to create products that are delicious and ethically sourced. They truly care about the farmers and their quality of life.

New York, USA

Marcia Bell

Director of Operations, North America

I am proud to be part of a truly passionate team committed to creating a brand that puts people and the planet first - building genuine connections, championing small farms, and changing lives!

Biddeford, Maine. USA

Iryna Estevez


Chocolate and I have always shared a special relationship... and then coffee got added to the mix. And, to top it off, the goodness spreads beyond the love we have for our products - it touches the lives of the farmers who actually make it possible. That's Goodsam... I couldn't resist

Chicago, USA

Tom den Hartog

Director of Operations,

GoodSam is part of me because it's something we have created going out there visiting farms. GoodSam has allowed me to do what I love most: working in the Colombian countryside. We follow through on what we say and this has build trust with farmers. I have been able to build a transparent and direct supply chain where everyone involved is winning. It has been an adventure and we will make sure it stays like this.

Medellin, Colombia

Heather K. Terry

Co-Founder & CEO

I've spent my entire career in chocolate and snacks. Connecting a delicious product to impact is the ultimate win when it comes to doing business today. It seems small, picking up snacks or coffee for your everyday, but when you buy snacks and coffee from GoodSam, you are doing so much more. You are enjoying a high quality product with health benefits, you are paying farmers and families a living wage, you are contributing to reversing climate change because of our and our partners sustainability practices. It is a beautiful thing and the reason I love getting up in the morning to do my job.

Greenwich, CT. USA

Kamau Kigundu

Project & Operations Consultant.

I am a GoodSam team member because I believe in the founders' vision for a healthier world, a more equitable workplace where farmers can earn above minimum wage, and where farming practices are transparent and environmentally friendly. As a team member based in Africa, I also believe that we will be able to transform the livelihoods of communities by empowering them, transfer knowledge on best farming practices, while also increasing GoodSam's global footprint.

Nairobi, Kenya

Radhika Maheshwari

Brand & Packaging Designer

I believe in GoodSam's core mission of supporting small farms and farmers. At GoodSam, it literally takes an entire community of individuals, across different cultures and continents, to create one product—this is what I value the most. Besides that, I have the unique opportunity to tell some great stories about each product, it’s producers and region, all of which is reflected through design.

Toronto, Canada

Alejandra Martínez

Graphic Designer

Creativity is a tool to empower business. I do believe in brands that empower diversity and sustainability.

Bogotá D.C., Colombia

Lisa Paris

Social Media & Community Manager

United States.Besides the fact that GoodSam is an amazing company doing all the good things, I’m super passionate about clean eating, and I love the idea of supporting small, regenerative farms while doing it.

Ashland, Oregon. USA

Sam Stroot

Co-Founder & COO

I believe GoodSam helps give all stakeholders in the value chain real opportunities to make a positive impactful difference wherever possible. From supporting small farmers and production workers, all the way up to the GoodSam team and its customers. We are all here to help each other thrive

Denver, Colorado. USA

Our Farmers, In Their Own Words


Small farmers at “La Sierra Nevada” and the Coffee Region.


Small farmers mainly women in Nairobi.