- GOOD FOR YOU - great tasting products that fit our consumer lifestyles - keto, paleo, vegan, organic, gluten free
- GOOD FOR FARMERS - Direct Trade allows us to work directly farmers in mutliple countries. Our goal is to be an ally for small farms. We pay prices set by the farmers and support their use of regenerative, organic, and sustainable farming practices.
- GOOD FOR THE PLANET - Regenerative Sustainable Farming - a BIG word to describe a farming method that traps carbon BACK in the soil. Our farms don’t use any chemical fertilizers, they leverage compost from the previous harvest and they eliminate traditional large scale farming equipment that pulls up the soil. By letting nature do its thing, it's produced the healthiest farms we've ever seen.